SEO News You Can Use: Perspectives Filter Rolls Out to Google Mobile Search

Perspectives build on Google’s current efforts to “add more voices to the Search” and enhance their recently launched Helpful Content Ranking System. With Search Generative Experience, the Perspectives filter is poised to add value by delivering more relevant, tailored and helpful content to users. For those not in the know, Search Labs houses many experimental features for Google Search. In last week’s news, we covered a dismal opinion on Google Search. Index Bloat Is a Myth – Google Search Expert: In the June 7 episode of Search Off The Record podcast, Google Search Advocate John Mueller fact-checked the “Index Bloat” theory, which claims that excessive indexing of pages negatively impacts your search rankings.