SEO News You Can Use: Personalized Rankings Are Coming to Google Search

While Search Generative Experience (SGE) has been the most radical change in how Google Search works, the company doesn’t stop there. With Notes, users can share tips and advice on web content directly from Google search engine results pages (SERPs). Google Adds Documentation for “Safety Crawler”: Google has updated its documentation to include a mystery crawler named “Google-Safety.” According to Google, this special case crawler is used for identifying malware and ignores robots.txt directives. Google To Update Search Handling of Third-Party Hosted Content: Following the September 2023 Helpful Content Update, Google Search Liaison is giving everyone a heads-up about the changes in how the company will handle third-party hosted content. Yahoo Searches Resurges, Launching in Early 2024: Brian Provost, SVP & GM at Yahoo, announced at the 2023 Search Marketing Expo Next event that Yahoo Search is launching a revamped search experience in early 2024.