In an effort to “share more about how ranking works,” Google published an article outlining how their “Topic Authority” ranking system works. Someone pointed out that Topic Authority isn’t there yet, but Google promises they’ll update the document to include more details. More SEO News You Can UseSSL Won’t Boost Your SEO – Google Exec: Google Search Advocate John Mueller recently clarified that an SSL certificate does not contribute significantly to a website’s search engine optimization (SEO). Conversational Experience Is Coming to Google Ads: Google announced new generative AI features for Google Ads. Bing Becomes ChatGPT’s Default Search Engine: Microsoft’s search engine, Bing, has announced a key integration with OpenAI’s ChatGPT to improve user search results.