Announced last August 23, 2023, by Google Search Central’s X account, the August 2023 Core Update is a routine algorithm tweak by Google to ensure it’s bringing users the most relevant and helpful results. So far this year, Google has released three core updates for its ranking algorithm, namely:March 2023 core updateApril 2023 core updateAugust 2023 core update(Here’s the complete Google Search list of updates since 2020.) Unlike other named updates like helpful content and spam, Google isn’t descriptive about what’s changed in a core update. August’s Core Update status is currently set in “Information,” which means that it’s currently being rolled out. Demand Gen Campaigns Are Coming, To Replace Discovery Ads: Google Ads Liaison announced the beta testing for Demand Gen campaigns.