Google recently announced that it would discontinue Optimize and Optimize 360 as of 30 September 2023. The reason for Optimize and Optimize 360’s being sunset is because there are some features and services that Google feels are lacking. Kent speaks of how important rich product data is to qualify for these types of experiences. The most important thing to remember is to provide product data that relies heavily on structured data. Google Announces Google Business Profiles Can Now List Car Inventory: Google is adding a new feature for US-based car dealerships.