The search engine giant finally wrapped up its August 2023 broad core update on September 7, 2023, 16 days and three hours after its initial rollout. This broad core update is crucial for companies leveraging their Google Search visibility regularly to gain leads and customers. This is the second core update for this year, and we’re seeing other significant updates being rolled out. For instance, Google recently announced the initial rollout of its September helpful content update, which includes an update on third-party content treated for the overall helpfulness of your website. Integrated Reports Are Coming to Google Search Console: Last September 11, 2023, Google announced it’s improving Google Merchant Center accounts by introducing two new reports.