SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues. ContentsThe only two free tools you needThe tools you will need are Google Search Console (GSC) and Ahrefs Webmaster Tools (AWT). What to monitor in SEO (and how)To get started with monitoring your SEO, you’ll need to track these:Organic trafficKeyword rankingsBacklinksSelected technical issuesHere’s why and how. It’s the most high-level metric in SEO; most SEO tactics aim to increase it. But there are some aspects of SEO monitoring that only premium SEO tools can do.