SEO marketing is a digital marketing strategy that leverages search engine optimization (SEO) to make websites more visible in search engines like Google. Further Reading: SEO Basics: The Ultimate Guide to SEO for BeginnersHow SEO worksWe already know that SEO means search engine optimization. Why SEO Marketing MattersSEO marketing is an important business strategy that can deliver huge returns on investment. Technical SEO tasks include:This is just a handful of technical SEO activities. Start with this SEO strategy template and how-to guide to create an SEO marketing plan.