This article outlines the many SEO metrics and KPIs and how to tailor a set of SEO KPIs to your business. Tailoring the KPIs to your situation is the key to creating truly useful SEO KPIs. The SEO goals should connect to established organizational goals, and you should clearly articulate how the SEO goals drive the overall business goals. Following this approach, you will create three to five relevant SEO goals that you can easily measure with three to five SEO KPIs each. The following is a categorized list of SEO metrics to build your SEO KPIs.