Here’s the full question from Britney in Houston, who writes:What would cause a company’s organic search traffic to sharply decline MoM? A drop in organic SEO traffic month over month (MoM) can be frustrating and leave clients in a panic trying to figure out what happened and what they should do about it. I’m going to do my best to provide a sort of “checklist” for diagnosing (and hopefully rectifying) an SEO drop. The best way to do this is with Google Search Console or Bing Webmaster Tools (use whichever search engine saw the drop.) Let’s head back to Google Search Console and check the rank and impressions.