SEO forecasting can provide multiple benefits both for in-house SEOs and for those working in an agency setting. SEO forecasting is simply a process that helps you predict your future website traffic, search engine visibility, or other SEO-related metrics through SEO efforts. In this article, we will cover the most common methods of SEO forecasting, ones you can use in a way that works best for you and your team. In that case, SEO forecasting may not be a good idea because it can only provide estimates. What should be done before SEO traffic forecasting to improve accuracy?