SEO for Revenue: Grow Your Business Not Just Rankings

Content creators should be aware of customer intent and conversion points and use keyword research to understand the intent of each keyword. Summary Content creation isn’t just about optimizing for keywords, it’s also about understanding customer intent and conversion points. Content creation isn’t just about optimizing for keywords, it’s also about understanding customer intent and conversion points. Understanding the intent behind each keyword is essential for developing an effective SEO strategy. Coyle brought the conversation back to how SEO can help drive conversions and revenue.