Search engine optimization (SEO) for publishers is the process of optimizing online publications for search engines. Google renders content by:Retrieving your pagesRunning the codeAssessing site layoutJudging its qualityIf it’s too difficult for Google to process your content, it may even suspect you of cloaking. Indexing Various Content Types EffectivelySchema markup (a code vocabulary that search engines read) helps Google understand and index 32 types of content. Google’s Structured Data Markup Helper makes it easy to generate structured data code. Build a Revenue-Boosting SEO Strategy TodaySEO can be daunting for publishers that produce a lot of content.