Search engine optimization (SEO) for nonprofits is the practice of increasing a nonprofit’s website visibility in search engine results pages (SERPs). 7 SEO Tips and Strategies for NonprofitsNow that you have the basics of SEO for nonprofits covered, it’s time to go for more advanced tips and strategies. Use Local SEOLocal SEO involves optimizing your nonprofit’s online presence to better reach people who are in your geographic area. Semrush and free Google tools, like Google Analytics 4 (GA4) and Google Search Console, can do the trick. Google Search ConsoleUse Google Search Console to monitor and report on technical SEO performance.