SEO Experts: Prepare For Search Generative Experience With “Search Experience Optimization”

February 16, 2024

At the time of writing, Google’s “Search Generative Experience (SGE)” is still experimental. Optimize For In-Platform ExperiencesAndrew Chadwick, Founder, Keyword InsightsAs the digital landscape evolves, SEO professionals should take note of the growing shift from traditional search engine optimization (SEO) to search experience optimization (SXO). On a related note, a shifting search experience might also cause a change in market share dynamics. Major search engines like Google (through Search Generative Experience) and Bing (through Bing Chat) are increasingly integrating AI-generated content into their search results. At least it’s looking that way with Search Generative Experience (SGE).

The source of this news is from Search Engine Journal