But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. “We integrated SEO into our site during development, so we don’t need an ongoing program” is a common misconception. This article breaks down some key steps during the website development (or replatform) phase and why the SEO process needs to be ongoing. SEO during website development/redesignPrior to building or redesigning your website, ensure that your SEO fundamentals are set up. Content creation and migrationIn this step, ensure you have appropriate content for the new site.