The same five steps can be taken when analyzing both keywords and backlinks — two of the most important SEO factors. Identify Your CompetitorsThe Organic Research Competitors report will compile a full inventory for you: you’ll find all the big names and potentially some new up and coming competitors in this report. In order to learn what types of content on a competitor’s site were most successful in organic results, go to the Pages report. How to Do Competitive Backlink AnalysisStudying your competitors’ backlinks helps you gather new ideas for your own link-building strategy. The Semrush Backlink Competitors report shows you all of your rival domains, along with their Сompetition level.