Compare your site to competitors' overall SEO or PPC performanceWe suggest you try: SEO Competitors or PPC CompetitorsThis helps you discover competitors you might not have considered for your business. Generally speaking, competitors can be:Direct Competitors : Websites or businesses that have the same business model as you. For example, with SpyFu, you can use the SEO Keywords tool to filter by topics. Using SEO comparison tools, you can easily find these content gaps on both your website and on your primary competitors’ websites. Generally, these gaps are for long tail keywords, keywords that use several words that have a more focused intent but with lower volume numbers than short tail keywords.