However, there's a difference between SEO benchmarks, SEO key performance indicators (KPIs), and metrics:A benchmark is like a yardstick . You have to stay on top of your website's SEO performance to make a mark and reach your business objectives. 10 Top Benchmarks to Establish for SEO SuccessHere are the key benchmarks to focus on for your website's success:1. To establish or track your website's bounce rate, you can use Google Analytics 4 (GA4) or Semrush's Traffic Analytics tool. Traffic Analytics tool: Provides insights into website traffic.