In short, SEO ensures your brand is visible when potential customers search on Google (or other search engines). The best way is to use Google Search Console, a free tool from Google. Whatever method you use to create the file, submit it through the “Sitemaps” section in Google Search Console. Which looks like this:To learn about all the other things you can do with this tool, check out our Google Search Console guide. Or perhaps your site just needs more time to start seeing SEO results.