This is my guide to search engine optimization (SEO) basics for all you beginners out there. Well, when it comes to search engines most people click on the first few search results towards the top of the SERP. Search engine optimization includes different elements such as On-page and Off-page SEO, Technical SEO, and Local SEO. They give search engines and users an idea of what to expect when they click through to your webpage. Alt text: Adding descriptive alt text to your images assists visually impaired users and provides additional information to search engines.