This article explores why – and how – SEO plays an integral part in the website design process. FundamentalsThere are a few core elements that set the stage for a well-optimized website design process. Your primary navigation, search engine directives and tools like XML sitemaps all help the search engine crawl your site and discover new pages. Site search : Large sites need a sensibly positioned search option. There are a lot of moving parts with website design and SEO.