SEO and PPC: Creating an Integrated Content Strategy

In this fireside chat with Nate Turner, CEO at Ten Speed, you’ll learn how to balance a paid and organic content strategy to fuel your funnel. Jeff and Nate also delve into content optimization and the role of process and systems in identifying content decay, publishing consistency, and driving business impact. Content decay, where content loses relevance or effectiveness over time, is a significant challenge that needs to be addressed through regular updates and refreshes. TakeawaysA strong and consistent content strategy is crucial for SaaS businesses’ growthContent strategy plays a key role in driving organic revenue for SaaS businesses. Nate Turner from Ten Speed stresses the value of content optimization and the need for proper systems to identify content decay and maintain consistent publishing schedules.