Content marketing is the creation and distribution of helpful content to drive interest and engagement with a target audience. How Content Marketing Helps SEOEffective content marketing bolsters SEO efforts by generating backlinks, driving media attention, and providing a good experience for your audience. Bringing SEO and Content Marketing TogetherHere are some ways you can use content marketing and SEO together to get better results:Design Your Content with People & Search Engines in MindCreate helpful, relevant content that users love and that search engines can easily interpret. In our 2023 content marketing industry survey, more than half of respondents said posting more content helped them boost their rankings. Combine Your Content Marketing and SEO EffortsMaking and sharing quality content is hard work.