Here’s my selection of the software that SEO agencies use to get their work done and manage their teams successfully. SEO softwareAccurate data is important for SEO agencies to make good decisions. Google toolsAn SEO professional’s main objective is to rank websites in Google search, so it’s natural they’ll use several Google software products to understand their performance in the search engine. Here’s my rundown of the top Google software SEO agencies typically use:Google AnalyticsGoogle Analytics (GA) is relatively ubiquitous in the agency-client world. Time trackingAs an SEO agency, you and your team must keep track of your time.