Standard Internal Linking PracticesI want to make clear that I’m not saying that this is the way to do internal linking and everyone’s wrong. The standard practice is if you find a keyword match for another internal page then turn it into an anchor text to the target page, right? The sentence containing that anchor text and the paragraph that contains it are about the importance of internal linking for getting internal pages indexed and ranked. What Internal Linking Is NotThere are decades-old precepts about internal linking that are commonly accepted as canonical without sufficient critical examination. Semantic Content Structure And Internal LinksContent has a hidden semantic structure that can be referred to as the Taxonomy of Topics.