Semantic Search: What It Is and Why It Matters

July 29, 2023

As search engines become more sophisticated, traditional keyword-based approaches are gradually loosening their grip in favor of a revolutionary concept called semantic search. Departing from traditional keyword-based approaches, semantic search helps search engines understand the true meaning behind users’ queries. We’ll also provide some important semantic search strategies that you can use to optimize content according to the evolving search engine landscape. As opposed to lexical search, semantic search is about understanding the meaning of the query instead of simply looking for literal matches. This helps search engines process voice inputs more effectively, generating more precise search results based on user intent.

The source of this news is from SE Ranking