Semantic Search: What It Is and Why It Matters for SEO

February 22, 2024

Before semantic search, search engines like Google operated like matchmakers—aligning specific words in your query with those exact words on webpages. Semantic search differs from an exact-match search, also known as lexical search. Semantic search focuses on understanding the search intent, context, and underlying meaning of the words we use to search for information online. The Future of Search EnginesWith AI becoming central to improving online search capabilities and UX, the future of search engines is increasingly tied to semantic search. Optimize for Semantic Search with SemrushAs search engines evolve, understanding and adapting to semantic search becomes crucial for digital marketing success.

The source of this news is from Semrush