SEM Vs. SEO: What’s The Difference?

May 18, 2024

Some of the most common mistakes happen when it comes to the similar and related, but distinctly different concepts of search engine optimization (SEO) and search engine marketing (SEM). But, as the language and nuance of web marketing shifted, search engine marketing came to refer to a specific type of digital marketing. Eventually, pay-per-click and search engine marketing came to mean the same thing: paid digital marketing advertisements on search platforms. Pay-per-click, regardless if it’s called PPC, CPC (that is cost-per-click), paid search, or search ads are referring to paid search marketing, typically through search engines like Google and Bing. ConclusionHopefully, by this point, we’ve successfully impressed on you the difference between SEO and SEM.

The source of this news is from Search Engine Journal