Search Matters 6: 10 April 2023

Input Metrics for SEOTom Critchlow says it's as important to think about input metrics as it is output metrics for SEO. We all know what output metrics are--things like visits, conversions, ROI, etc.--but what are input metrics? Put simply, input metrics are your selection of the things you can control on your end that you think might actually influence your output metric goals. Study: 31% of International Sites Have Hreflang ErrorsAccording to a study published on Search Engine Land, 31% of sites using multiple languages have conflicting hreflang directives. Watch next Friday for another edition of Search This Week and stay up to date on the search news that matters for enterprise SEO!