Search Matters 5: 3 April 2023

March 2023 Google Core UpdateLast week Google announced they had completed the previously-announced March 2023 Core Update. According to Google, Core Updates are "designed to ensure that overall, we're delivering on our mission to present helpful and reliable results for searchers." That's because Core Updates are rarely focused on a single factor. Barry Schwartz provided this example:Image courtesy Search Engine RoundtableA check of the Nike page shows that the title tag is "Jordan Shoes. Watch next Friday for another edition of Search This Week and stay up to date on the search news that matters for enterprise SEO!