Search Marketing Generalists Vs. Specialists: Pros And Cons

April 17, 2024

There are a number of different types of people you can hire to your in-house digital marketing team, agencies you can hire, or others to partner with to work toward your search marketing goals. I encourage you to consider the pros and cons of both search marketing generalists and specialists to make the best decision for your needs. Search Marketing GeneralistsA search marketing generalist is a person or agency that does everything. Search Marketing SpecialistsA search marketing specialist is a person, team, or agency focused on a specific aspect of search marketing. However, my goal wasn’t to overstate any pros and cons or endorse either search marketing generalists or specialists.

The source of this news is from Search Engine Journal