Search Ads 360: 3 best practices for advanced PPC marketers

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. What is Search Ads 360 (SA360)? Search Ads 360 is a Google-owned search management platform helping agencies and marketers manage large search marketing campaigns across multiple engines and media channels. You can use Search Ads 360 to create, manage and report on search campaigns on:Google AdsMicrosoft AdsYahoo! Dig deeper: How each Google Ads bid strategy influences campaign successGet the daily newsletter search marketers rely on.