Why Sales Funnels Are Important for Business SuccessThe sales funnel represents a prospective customer’s stages along the buyer’s journey. In other words:A sales funnel provides a structured visual that helps you understand and engage with customers. And building one is a great way to engage with those people and move them through your sales funnel. Because it groups content by funnel stage to see how content across your funnel is performing. Embrace the Power of Sales Funnel OptimizationThere are clearly many ways to optimize your sales funnel.