Safari tightens grip on third-party interactions

April 21, 2023

Apple’s Safari browser, long known for its emphasis on user privacy, is further restricting data collection methods. Apple is closing a loophole that allowed websites to pass off third-party partners as first-party cookies. They want these partners to track their audiences, but third-party cookies have not been available since Safari deprecated them in 2017. Consequently, websites have devised various methods to disguise third-party cookies as first-party cookies, with Safari attempting to counteract these techniques over the past few years. The changes in Apple’s Safari browser make it harder for websites to work with third-party services like Google Analytics, can directly impact advertisers’ and brands’ ability to gather and analyze user data.

The source of this news is from Search Engine Land