SaaS SEO is the process of optimizing your SaaS website to improve its visibility and ranking on search engines like Google and Bing. SEO for SaaS companiesis different from regular SEO in two main ways:First, SaaS SEO is all about personas and problems. SaaS SEO and the Marketing FunnelIn SaaS SEO, it’s important to understand the different stages of the marketing funnel. Build Out a Comparison Keyword PlanThe next step in your SaaS SEO strategy is to target comparison keywords. Like this:Further reading: Link Building Strategies: 8 Ways to Build LinksEnsure Your SaaS SEO Strategy Is Backed by DataYou just learned how to create and execute a successful SEO strategy for SaaS companies.