If you run a SaaS company and are looking to get into SEO as a growth strategy, it may seem on the surface that SaaS SEO is no different than an SEO strategy for any other business type; You’ll want to be mindful of everything from content to technical SEO to backlinks. SaaS SEO uses online marketing to boost the visibility of software-as-a-service (SaaS) company websites, so more users will find them and ultimately become customers. Why SaaS SEO Is DifferentI mentioned above that SEO for SaaS businesses is quite similar to SEO for any other industry, and that’s true for probably 90% of your SaaS SEO strategy. Here’s a four-step SaaS SEO growth strategy. By following the four-step SaaS SEO strategy outlined above, you can get (and keep) a leg up on your competition and ultimately come out on top.