Run a Content Gap Analysis to Create Content People Crave

Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). We do content gap analysis because content is one of the strongest ways to provide value, build trust, and grow your customer base online. We want to focus on our good content and needs-work content now as we move forward in our content gap analysis. Play around with this feature for every one of your identified content gaps and fill in potential keywords that you would like to target with your new content. To explore content gaps further, put your main competitor into SpyFu’s competitors tool.