The collaboration between Roku TV streaming ads, Microsoft Audience Ads, and Bing’s paid and organic search is now underway. Considering using video ads? Now the Microsoft Ads Asset Library accommodates video assets, streamlining video uploading and management for campaigns. Advertisers employing eCPC on the Microsoft Audience Network have experienced an 18% reduction in cost per acquisition (CPA) and a 7.5% reduction in CPC. The Microsoft and Roku collaboration, streamlined video management in the Asset Library, and code-free conversion goals in Smart Campaigns simplify the advertising process, leading to improved performance and efficiency.