R.I.P. UA – Search Engine Land property has stopped processing data

We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. That’s how long this UA property had been collecting analytics data. Google sent out a huge batch of notifications that many UA properties had stopped processing data last month. If your UA property hasn’t already stopped processing data, the end may be coming soon. The UA property for our sibling site MarTech also stopped processing data as of this morning.