ContentsThe difference between rich snippets, rich results, and SERP featuresRich snippets, rich results, and SERP features are sometimes used interchangeably by SEOs, which can cause confusion. Rich snippets – Google’s glossary states that rich snippets are now known as rich results. – Google’s glossary states that rich snippets are now known as rich results. Types of rich snippets with examplesGoogle supports different types of rich results within its search results. How to get rich snippets for your pagesTo be eligible for rich snippets, you’ll need to add schema markup to your pages and ensure you follow Google’s structured data guidelines.