It’s a Reverse Silo or “virtual silo” it’s something I offer to every site I work on since learning about it and it’s something I can tell you works and it is pure money! With a virtual silo, these pages can exist anywhere on your site, but they need to be topically relevant. So in this case, Kyle has 3 supporting pages, a target/money page and the homepage. By linking pages together through contextual links (links within the content) you effectively create a topical silo. Below this image you will find a link to the google sheet template I created to help you get your own link silo started.