With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. On the investor call, Eugene Levin, President, discussed one of the company’s growth pillars – to “maximize the value” Semrush generates from its users. Pricing changes started rolling out in Q3, according to Levy:“We took the opportunity to optimize our pricing strategy to better align with the tremendous value our product delivers. We expect to continue testing and analyzing data so that any broader pricing changes are backed by customer insights while maintaining our commitment to delivering exceptional value.”Why we care. However, be aware pricing changes have started – and if you haven’t seen them yet, they are coming.