Retail SEO Guide: How to Conquer the Competition

December 30, 2023

Broad terms like "running shoes" typically have a higher search volume than longer or more specific keywords like "men’s trail running shoes." Broad terms like "running shoes" typically have a higher search volume than longer or more specific keywords like "men’s trail running shoes." For example, customers looking for "running shoes near me" are most likely ready to buy (transactional intent). But if they use keywords like "how to clean running shoes" or "how long do running shoes last," they want to learn and gather information (informational intent). You can also choose several secondary keywords, such as “adidas trail running shoes” or “white adidas running shoes” (depending on what you sell on that page).

The source of this news is from Semrush