Researchers Discover How To SEO For AI Search

December 19, 2023

Researchers tested multiple ways to optimize a website for AI search and discovered exactly what to do in order to boost visibility. These results were interpreted by the researchers to show how AI search engines valued both the content and the presentation of the content. The researchers interpreted those results to mean that perhaps the AI search engine prefers “authenticity” and “depth” for these kinds of questions. Those who said that AI Search was going to defeat SEO spoke too early. This research appears to show that SEO will eventually evolve to become GEO in order to compete in the next generation of AI search engines.

The source of this news is from Search Engine Journal