Content repurposing (also called content recycling) is the practice of adapting existing pieces of content to use them for different formats or platforms. Identify Content Repurposing OpportunitiesYour high-performing evergreen content is great for repurposing. See how HubSpot repurposed a statistic from their report on remote work into an interesting visual for Instagram:Content Repurposing ExamplesLet’s dive into a few concrete ways you try content repurposing. Turning Webinar Recordings into Multiple Content PiecesAs they’re typically educational and value-packed, webinars are ideal for repurposing into different content formats. Content Repurposing Across Different PlatformsAfter you’ve repurposed existing content into new formats, think about how you’re going to promote that content.