Report: Perplexity plans to sell ads

April 03, 2024

Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. Related questions, which include links to sources, account for 40% of Perplexity’s queries. So Perplexity plans to add relevant, related brand-sponsored questions along with organic questions. However, Google, OpenAI and other AI-powered search engines have yet to figure out how to reliably monetize AI search. Adweek’s Trishla Ostwal covered it in Gen-AI Search Engine Perplexity Has a Plan to Sell Ads.

The source of this news is from Search Engine Land