Report: OpenAI working on web search product

February 16, 2024

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine. If OpenAI actually does release a Search product, it will be worth watching to see it becomes a source of any significant organic traffic or value for brands and businesses. Could OpenAI challenge Google Search? OpenAI Develops Web Search Product in Challenge to Google (subscription required).

The source of this news is from Search Engine Land