Reminder – Google is turning off all Universal Analytics services and APIs

April 05, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible. For example:Once Universal Analytics services end, new conversions, including goals and ecommerce transactions, will no longer be measured. Consequently, tools dependent on this API, such as Looker Studio, will not display any Universal Analytics data.

The source of this news is from Search Engine Land