If you want to build high-quality links in 2023, you need to build relationships. If you build links transactionally and send many automated emails, you’ll need to find new prospects for your outreach repeatedly. How to build relationships before sending a cold emailThese three tips will help you to build relationships (and high-quality backlinks):Find people to build relationships with Get on their radar Pay it forward1. Big companies and enterprises – Focus on SEO-related positions (e.g., Head of SEO, SEO Manager, Link Builder, Outreach Specialist, etc.). Remind how you were connectedMake your cold email warm by mentioning how you were connected with the prospect.